Inland Empire Web Services

Posting Those SEO Mini Nets

Today I've been cranking on those mini nets for my sites and my clients sites. We're making our stand in Leadership!

Book I Won

Today at the Chamber of Commerce meeting, I won a book in the White Elephant gift exchange, called "Living Successfully With Screwed-Up People"

Getting Linked In

Blogging Tips

Don will be targeting specific keywords on blogging assignments.

Here are some pointers that need to be considered when strategically blogging:

• The keyword (or keyphrase) is the title of the post (not a variation of it)
• As a general guide, a blog post should be around 200-300 words. Could be more or less, but this is a guide. Do not use your keyword more that 2 times in your post. This is called “keyword stuffing” and it can hurt your site’s positioning. Your post should look and sound natural.
• The keyword should be included in the body of the post, preferably in the first sentence and as close to the left as possible. We want to convince the search engines that this article is about and only about the keyword/phrase we are targeting. This will help us to get indexed for that keyword.
• Never use an “Uncategorized” category. It’s best to have the keyword in the category. The article should be relevant to the category. In most cases there is no need for multiple categories. That’s what tags are for.
• Be sure to assign tags to the post and make sure the keyword/phrase is one of those tags (exactly as stated). There’s no need to do gobs of tags, because in most cases the post is about one topic. It’s best to keep the article focused on the topic.
• Google loves multimedia! I don’t even want to go into how much they paid for YouTube . Add a picture or a video if you have them. Make sure you use your keyword as the title of the picture when inserting it. This is another opportunity to let the search engines know that your article is about the keyword/phrase.
• IMPORTANT: Don’t add links to other sites or other posts unless specifically asked to. All links need to be placed according to a plan.

Don is building a large matrix for our websites and needs to be notified of every article and blog post that is published. Please email him the url link for the article when it’s published so he can add it to the map.

Mobile Marketing

With literally billions of cell phones out on the streets these days, the world is going mobile! Mobile Marketing is the new wave of advertising. The costs per click are super cheap and the conversions are great… by using our strategies. Google knows it as does Apple and other manufacturers. The iPhone, Android and Blackberries are grabbing market shares like crazy. There are currently about 51 million smart phones out there and it isn’t slowing down a bit. Even with the recession.

Inland Empire Web Services is helping to lead the way in mobile marketing as well. Our clients are looking for ways to monetize their marketing endeavors with mobile phone marketing. We are now offereing mobile phone advertising campaigns with some of the major mobile ad platforms, such as admob, adfonic, inMobi and Mojiva.

We split test the ads for maximum ROI and help our clients build their lists quickly.

Mobile phones are the future and the future is here at IEWS.

The Short Form

Big announcement today. I have just completed compiling what I refer to as the Short Form. All up to date for today’s internet marketing strategies. This streamlined system is completely built around white hat search engine optimizaton techniqus and is exactly what Google, Yahoo! and Bing like to see.

Check out the video below and I’ll give you a brief overview of the system. All of my web marketing clients will be put on The Short Form as of their next Case Supervision (or CS).

Internet Marketing Basics

Using an Online Shopping Cart

Themes3

You can Google “Free WordPress Themes” and add your keyword to look for other available themes

You can also find Free WordPress Themes at these sites:

http://blogsessive.com/blogging-tools/20-free-3-column-wordpress-themes/

http://www.freethemelayouts.com/

http://wordpressthemesbase.com/

http://themes.rock-kitty.net/

http://themes.mwolk.com/3-column-wordpress-themes

http://iwordpressthemes.com/

Search Engine Optimization (SEO) – Definition

photo credit: Igor ™

The process of tuning your website’s various factors to make your site relevant to Web Searcher’s keywords. If the Searcher is looking for Tuna Fish and you have a site about Tuna Fish, then your site needs to have that keyword built in the site, by using meta tags (keyword tags, keyword tags and H1 tags). This is called on-page SEO.

In addition, the Search Engines such as Google, Yahoo! & Bing, will rank your site according to how much authority they think your site has. Just as in real life, someone or something considers authority by the amount of respect one achieves. If someone respects you, then you have some authority. If tons of people respect you, you have much more. On the internet, this is observed by the amount of backlinks (links coming to your site from other peoples’ sites) you have coming in. These backlinks are like “votes”, so to speak. Also within those backlinks, can be “anchor text”, which is the keyword seen on the computer screen, which is linked to a specific domain. Example: rather than using http://the-best-result.com/how-to-buy-american/ you would want it to look like this: How To Buy American. The keyword is the anchor text. All of this paragraph is called off-page SEO.

Remember that the Search Engines’ mission is to provide the most relevant and authoritative site for the Searcher. Getting your site to the top of the search results page is accomplished with SEO and these are the main things you focus on.